It's time for you to create your own path.
It starts with you...
When you are the face of your brand.
Let me say this first: building the business you dream of is hard work. Every goal you're chasing will take focus, consistency, and resilience — but you don't have to do it alone.
I know exactly what it feels like to dream, plan, and sometimes wonder if it's all going to come together. I've launched multiple businesses from scratch, and trust me, not every strategy worked. I tried following the formulas and blueprints of others, but to be honest? Most of them were a bust.
That's why I created my own way — a proven path that helped me scale a multi-million-dollar, profitable business without sacrificing my values or my vision.
Now, I want to share that way with you. This proposal outlines how we'll work together to take your business to the next level — with clarity, confidence, and results that last.
I created my own path and will help you do the same.
About Claire Soares
Claire Soares is the visionary entrepreneur behind multiple luxury travel brands, including the multi-million-dollar international company Up in the Air Life, her newly launched flagship Caviar in the Air, and the boutique wine-focused brand À Privé Journeys, co-founded with wine expert Julia Coney.
Before stepping into entrepreneurship, Claire built a career as a top-performing Sales Executive at a Fortune 500 company, logging more than 1,000 flights and mastering the art of business travel. In 2013, she transformed her passion for champagne, global culture, and curated experiences into a thriving travel empire that has since been recognized across the industry.
Her work and companies have been featured in USA Today, Black Enterprise, The Huffington Post, Essence, Ebony, The Root, Rolling Out, The Grio, and she was spotlighted in both the Walmart Black Girl Magic Campaign and Airbnb's Inaugural Black Travel Leaders List.
Today, Claire is celebrated as a strategic leader, cultural innovator, and business advisor. Through her brands, she helps travelers embrace elevated, personalized journeys while also guiding entrepreneurs to build impactful businesses of their own. Her mission is simple: create spaces where luxury, culture, and empowerment intersect — and where breaking out of boxes becomes the blueprint for success.
"...People will never forget how you made them feel." ~Maya Angelou
"Thanks Claire and the Up in the Air Life for making this experience beyond awesome. You made us all feel like members of your own family with every detail planned to anticipate what we wanted before we even knew ourselves. Even though we started out as 27 strangers we left as a family. I can't imagine traveling without Up in the Air Life and can't wait to book my next trips. Yes I said trips. Appreciate being part of the family and can't wait for our reunion. Thanks Claire for anticipating that people of color deserve to be treated like the royalty that we are."
— Felicia Bunns
We're ready to go, are you?
It's your time to shine.
As a Brand fueled by purpose, you are in a great position to develop Loyal Clients that will fuel your growth. It's time to lean in...
✈️ The Winning Travel Agency Launch Strategy
Your travel business isn't just a brand — it's your legacy.
This engagement is designed to transform your vision into a booked, banked, and beautifully systemized travel agency. Together, we'll develop your offers, design your sales engine, and install the structure to scale — sustainably and confidently.
1. Vision Mapping & Foundation Building
We'll start by grounding your why, your brand story, and the structure for your agency.
- Clarify your goals, audience, and niche (luxury group trips, private experiences, or both).
- Identify your personal story and how it connects to your brand mission.
- Set up foundational tools: CRM, project management, and booking workflows.
- Define your client avatar — who you serve, what they desire, and how to reach them.
👉Result: You'll have crystal-clear direction and a business identity rooted in your passion and purpose — ready to attract dream clients.
2. Develop Your Signature Offers
Your agency's income will flow from clarity around your products and services.
We'll map out your first profitable packages using The P.O.C. Formula (Product, Offer, Client)
- Define your core travel products (group trips, private planning, consulting).
- Create compelling itineraries and irresistible inclusions.
- Identify streams of revenue: trip planning fees, memberships, retreats, or digital guides.
- Establish pricing, profit margins, and vendor partnerships.
👉Result: You'll have sellable, polished trip offers designed for profit — not guesswork.
3. Build Your Marketing Engine
Visibility creates viability.
We'll develop your marketing strategy using The Travel Advisor's Marketing Compass framework.
- Develop your brand story and visual identity (colors, fonts, messaging).
- Create your lead magnet (e.g., "Luxury Travel Quiz" or destination guide).
- Design a simple website or landing page optimized for conversion.
- Create your first automated email sequence in Flodesk and social content plan.
👉Result: You'll be positioned as a trusted, aspirational brand — not another travel agent online.
4. Launch with Confidence
Let's bring your agency to life.
You'll officially launch your offers, supported by done-with-you guidance.
- Plan your soft launch with an interest campaign.
- Host your first trip or webinar launch event.
- Build buzz with PR, social collaborations, and storytelling.
- Learn how to onboard your first clients and deliver a seamless experience.
👉Result: You'll open your travel agency with structure, systems, and swagger — ready to sell with confidence.
5. Optimize & Scale
Once your first sales flow in, we'll optimize for consistency and growth.
- Refine your messaging and trip delivery process.
- Build client retention systems: follow-ups, referral programs, and post-trip funnels.
- Automate marketing and SOPs for client onboarding.
- Explore scaling through digital products, retreats, or a team.
👉Result: You'll have a sustainable, streamlined travel business — with recurring revenue and freedom to grow.
✨ The Outcome
By the end of our work together, you won't just have a travel agency — you'll have a brand, systems, and strategy that make you unstoppable.
You'll walk away as a confident CEO: launching luxury trips, signing clients, and operating with elegance and ease.
It's time for you to create your own path.
Work Privately With Claire: 1:1 Signature Coaching
My 1:1 Coaching Program is officially open for enrollment as a 6-month experience. This is intimate, focused, and designed to create results that stick. Both options are built to deliver massive results — you choose the pace and level of support that feels aligned.
⚡Spots are first-come, first-served. A deposit is required the month before your start date to secure your space. Once we sell out, you'll be notified if we have not received your deposit.
🎁Early Action Bonus: Pay your deposit within 2 days and receive 2 bonus coaching calls during your program.
✨ Option 1: Signature Coaching Program
Six Months | $6,500 Investment
Designed for entrepreneurs who want clarity, accountability, and a proven roadmap to scale, this program blends private coaching with structured tools to help you move from vision to execution.
What's Included:
- 1:1 Dedicated Access to Claire for personalized business support
- Kick-Off Call to review your tailored business plan
- Bi-Weekly Coaching Calls (60 mins) over 6 months
- Launch Strategy Session to map out your trips (with Claire executing side-by-side)
- Unlimited Email Support with 48-hour response times
- Recorded Sessions for replay and implementation
- Step-by-Step Mentoring with proven processes to grow and scale
- Monthly Life Coaching with Life Coach Natisha Willis
👉Best For: Entrepreneurs who want structure, accountability, and personalized coaching that creates lasting momentum.
Deposit: 33% due to secure your spot.
💎 Option 2: VIP Coaching Program
Six Months | $12,000 Investment
The VIP Experience is for entrepreneurs who are ready for accelerated growth, done-for-you upgrades, and high-touch access. This is not just coaching — it's strategy, execution, and luxury-level support.
What's Included:
- Everything in the Signature Program PLUS:
- Unlimited WhatsApp Access to Claire between sessions for real-time support
- Done-for-You Email Sequences + Marketing Copy tailored for your next launch or retreat. Email Marketing Funnels for up to 4 trips. WebinarJam setup and integration for your launch for up to 4 trips.
- Sales Funnel Development — Calendly setup for call scheduling, email reminders, text reminders, and sales tracking in Monday of booked calls and status.
- AI ChatGPT Business Setup with integrations for Google Drive, email, and more to allow you ease and flow for managing business operations.
- Vendor Lists — Our guides, destination management companies, and transportation vendor lists to execute your trips.
- VIP Day Retreat in Chicago — an immersive weekend experience with Claire to focus deeply on your strategy, brand, and business growth (luxury touches included). This includes 2 nights at Casa de Claire.
👉Best For: Visionary entrepreneurs who want exclusive access, copy + assets created for them, and luxury-level support to fast-track results.
Deposit: 33% due to secure your spot.
Next Steps
- 1.Choose Your Package: Signature or VIP.
- 2.Submit Your Deposit: (33% of your program).
- 3.Secure Your Spot: Enrollment is extremely limited — first-come, first-served.
📧Questions? Email me directly at hello@clairebsoares.com.
Terms & Conditions
This agreement is made between the Client and Claire B. Soares (the 'Coach') for Coaching services.
The Coaching relationship
The purpose of the Coaching relationship is to support the Client to achieve their goals. In the Kick-off meeting, the Coach and Client will review the program and come to an agreement about the schedule that is most beneficial to the client. Changes to the schedule will be made to ensure client success.
Coaching is a non-therapeutic intervention intended for Clients who wish to enhance their performance or improve their work or personal situation. Either the Client or the Coach is able to exit the Coaching relationship without giving any reason, subject to 30 days notice is given.
Client's responsibilities
- To attend Coaching sessions as agreed and reschedule sessions within 24-hour notice or forfeit the session
- To complete exercises and assigned work on time and ask questions to clarify as needed
- To set and pursue meaningful goals
Coach's responsibilities
- To provide expert and experiential advice on topics within the scope of the program
- To assist in mapping out a step by step process guiding the client through the various stages in the program
- To manage the Coaching process and provide examples and exercises to help the Client get clarity
Number of Coaching Calls
The Client and Coach will meet for 12 calls, each lasting for no longer than 60 minutes. If required, calls are extended at Coach's discretion.
Your Investment
The Signature Coaching Program investment is $6,500. A Deposit of 33% is due after the contract is signed to confirm your spot. The balance is paid in 4 payments that are due on the 1st of the month.
The VIP Coaching Program is a $12,000 investment. A deposit of $4,000 is due after the contract sign to confirm your spot. The balance is paid in 5 payments due monthly.
Bonus Sessions
Early Action Bonus: Pay your deposit within 2 days and receive 2 bonus coaching calls during your program. All bonus sessions are 60 minutes.
