Spring 2027
Explore & Earn
Our gamified platform turns destination discovery into an interactive experience — driving engagement and bookings.
The concept in 30 seconds
What Is Explore & Earn?
Destination Discovery
Travelers browse 25+ destinations with beautiful cards, filtered by continent. Each page has fun facts and Black history content.
Interactive Quizzes
Every destination has a 5-question quiz covering culture, history, food, and Black diaspora connections.
Girl Scout-Style Badges
10 collectible badges earned through engagement milestones — from First Explorer to World Scholar.
Spring Promotion
Book by March 22 midnight = $500 off. Top scorer wins 50% off their next trip (excludes Antarctica).
Two incentives driving urgency
Promotion Structure
Incentive Breakdown
*Excludes Antarctica. Drawing held after March 22.
10 badges across 4 categories
Badge Collection
First Explorer
Complete first quiz
Quiz Master
Score 100% on any quiz
Globe Trotter
Explore 5 destinations
History Buff
Read 10 Black History facts
Fact Finder
Discover 25 fun facts
Triple Threat
Complete 3 quizzes
Culture Queen
Score 80%+ on 5 quizzes
World Scholar
Complete ALL quizzes
Booking Bonus
Book a trip by March 22
Top Explorer
Highest total points
From first visit to booking
User Journey
Land on /explore
Destinations, continent filters, promo banner
Tap a destination
Fun Facts → Black History → Quiz tabs
Take the quiz
Must sign up/login (lead capture). Earn points + badges
Check leaderboard
See where they rank — top scorer gets 50% off
Book by March 22
Everyone who books gets $500 off instantly
How to promote this
Marketing Angles
Instagram Stories
"How well do you know [Destination]? Take the quiz!" — swipe up to /explore.
Email Campaign
"Book by March 22 midnight = $500 off + compete for 50% off." 3-part urgency series.
TikTok / Reels
"Did you know…" facts from destinations. Drive to quiz.
Booking Incentive
"$500 off if you book by midnight March 22" — clear deadline = urgency.
Campaign timeline
Key Dates
Platform live at /explore. Email + social push.
"Did You Know" social content from destination facts.
48-hour countdown push. "Last chance for $500 off!"
Booking deadline: midnight. $500 off ends.
Top scorer announced. 50% off next trip awarded.
Shuri
Luxury Travel Concierge